NIKE AIR FORCE 1 DNA

A personal project.  It’s difficult to truly ascertain what makes the NIKE Air Force 1 so alluring outside of its own time-enduring shape, one whose bulky aesthetic has not shied people away ever since its inception years ago. In what is effectively a study of that very form, NIKE is giving the model a makeover seemingly in nod to each component’s individual role or possibly to look see samples, debossing with denotation and even swapping out the side swooshes with translucent panels.

 

CONCEPT. DIRECTION. DESIGN. ANIMATION. CAMERA. 
SOUND: UN STUDIOS