Nike Form Follows Motion

Personal project. For Christmas Santa gave me a book made by Vitra Design Museum. Presenting their first ever museum exhibition about Nike, the world’s most revered sports brand. The exhibition Nike Form Follow Motion is/was running from 21.09.2024 – 18.05.2025. The book was greatly inspiring visually. And the whole concept of exploring, creating and pushing the boundaries, really spoke to me. So I humbly created something based on that concept, but also used it as an opportunity to evolve more with CGI simulations and dynamics.

You can read more about the exhibition here.

Music by 0comeups

nike-form-follow-motion (0-00-07-00)
01_nike_cleat_burst
nike-form-follow-motion (0-00-22-16)
nike-form-follow-motion (0-00-15-23)
nike-form-follow-motion (0-00-27-23)
nike-form-follow-motion (0-00-04-09)
Text_Form
05_nike_soft_body
Text_Follows
nike-form-follow-motion (0-00-02-16)
02_nike_concrete_balloon_i1
Untitled-1
nike-form-follow-motion (0-00-19-12)
nike-form-follow-motion (0-00-13-20)
nike-form-follow-motion (0-00-07-21)
Text_Motion
nike-form-follow-motion (0-00-25-18)
nike-form-follow-motion (0-00-09-02)
nike-form-follow-motion (0-00-08-21)
15_nike_player_running_6
nike-form-follow-motion (0-00-12-06)
nike-form-follow-motion (0-00-29-21)

© 2025 Kasper Nyman

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Selected clients: Salomon, Hoka, Under Armour, Nike, Adidas, New Balance, CamelBak, NBA, NFL, Premier League, EA Sports, Hennessy, Merrell, 7 Days Active, 66 North, and Mercedes.