Nike
2018
NIKE Air Force One Utpown / A personal project. The NIKE Air Force 1 is also known as the Uptown. Because back in the days, sneakers-heads would take the uptown subway line, to the store in New York where the shoes were sold. The iconic all-white sneaker symbolizes hip-hop's never ending quest to stay fresh. But the backstory behind the shoe is shrouded in mystery.
The True Classics
Concept / Art Direction / Design / Animation / Camera / Sound
In the world of sneakers, few styles last. The ones that do are the true classics—the trends that graduate to staples. They’re consistently worn by both footwear enthusiasts and the general public.
Crafting a story at the intersection of design and culture.
The white Air Force 1 Low is one of the bestselling shoes of all time. A decade ago, sporting-goods analyst Matt Powell told the New York Times that the shoe sold an estimated 12 million pairs in 2005 alone.
Design within the structure of hip-hop.
