NIKE Air Force One DNA / A personal project. It’s difficult to truly ascertain what makes the NIKE Air Force 1 so alluring outside of its own time-enduring shape, one whose bulky aesthetic has not shied people away ever since its inception years ago.
Concept / Art Direction / Design / Animation / Camera
In what is effectively a study of that very form, NIKE is giving the model a makeover seemingly in nod to each component’s individual role or possibly to look see samples, debossing with denotation and even swapping out the side swooshes with translucent panels.
Crafting a story at the intersection of design and history.
Design within the structure of aesthetics.