Nike

2020


NIKE Air Force One DNA / A personal project. It’s difficult to truly ascertain what makes the NIKE Air Force 1 so alluring outside of its own time-enduring shape, one whose bulky aesthetic has not shied people away ever since its inception years ago.

Bulky aesthetics.

 

 Concept / Art Direction / Design / Animation / Camera


In what is effectively a study of that very form, NIKE is giving the model a makeover seemingly in nod to each component’s individual role or possibly to look see samples, debossing with denotation and even swapping out the side swooshes with translucent panels.

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nike-sq-1

Crafting a story at the intersection of design and history.

Sound by UN Studios

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Design within the structure of aesthetics.

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© 2021 Kasper Nyman


kasper@kaspernyman.dk
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