Nike
2020
NIKE Air Force One DNA / A personal project. It’s difficult to truly ascertain what makes the NIKE Air Force 1 so alluring outside of its own time-enduring shape, one whose bulky aesthetic has not shied people away ever since its inception years ago.
Bulky aesthetics.
Concept / Art Direction / Design / Animation / Camera
In what is effectively a study of that very form, NIKE is giving the model a makeover seemingly in nod to each component’s individual role or possibly to look see samples, debossing with denotation and even swapping out the side swooshes with translucent panels.
Design within the structure of aesthetics.
