New Balance
2018
New Balance x Aime Leon Dore 997 / A personal projet. The sneaker is a New Balance 997 Made in USA. Drawing heavily on ‘90s nostalgia. Founder/designer Teddy Santis has opted to dress each silhouette in a grayscale mix of suede/mesh, and then apply a healthy dose of his brand’s bright colors around the collar, heel, and tongue for a look that’s part NB, part ALD, and completely compelling.
‘90s nostalgia.
Concept / Art Direction / Design / Animation / Sound / Leg Model
The typography and color palette of the “The Intelligent Choice” promo campaign is reminiscent of film posters for movies Home Alone and K9
Crafting a story at the intersection of nostalgia and home.
Key Features: The ’90s silhouette features a classic white upper and midsole and gray outer enlivened by colorful paneling.
Design within the structure of reminiscent.
