New Balance

2018


New Balance x Aime Leon Dore 997 / A personal projet. The sneaker is a New Balance 997 Made in USA. Drawing heavily on ‘90s nostalgia. Founder/designer Teddy Santis has opted to dress each silhouette in a grayscale mix of suede/mesh, and then apply a healthy dose of his brand’s bright colors around the collar, heel, and tongue for a look that’s part NB, part ALD, and completely compelling. 

‘90s nostalgia.

 

 Concept / Art Direction / Design / Animation / Sound / Leg Model


The typography and color palette of the “The Intelligent Choice” promo campaign is reminiscent of film posters for movies Home Alone and K9

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Crafting a story at the intersection of nostalgia and home.

Key Features: The ’90s silhouette features a classic white upper and midsole and gray outer enlivened by colorful paneling.

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Design within the structure of reminiscent.

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© 2021 Kasper Nyman


kasper@kaspernyman.dk
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