Hummel
2020
Hummel Marathona Reach LX / Our clear mission is to Change The World Through Sport. The more skilled we are at running and developing the company hummel, the more resources we can bring into play to create positive change.
Change The World Through Sport
Concept / Art Direction / Design / Animation / Sound / Camera
Everything we do at hummel starts and ends with sports. This also applies to our different fashion sub-brands.
Crafting a story at the intersection of classic and modern.
Reach LX is a highly resilient and reactive compound.
Design within the structure of modern art.
