Nike LeBron XXIII - Forever King
“It can’t be real” was my initial thought when received an message from talented agency Perimeter:
"Creating a new identity for Nike LeBron XXIII, with the role as Art Director."
The wordmark(s) and icon was constructed around the heritage of the current and previous LBJ identities. Rooted in the storytelling of a new chapter in LeBorn James’ career - Forever King.
PERIMETER:
Executive Creative Director
Managing Director :
EP Studio :
Director of Operations
Etc...


Art Director's Creative Sphere
Disclaimer these are creative outputs from Art Director (me). These are unofficial Nike products.