Nike LeBron XXIII - Forever King 

“It can’t be real” was my initial thought when received an message from talented agency Perimeter:
"Creating a new identity for Nike LeBron XXIII, with the role as Art Director."

The wordmark(s) and icon was constructed around the heritage of the current and previous LBJ identities. Rooted in the storytelling of a new chapter in LeBorn James’ career - Forever King. 

PERIMETER:
Executive Creative Director
Managing Director :
EP Studio : 
Director of Operations
Etc...

ID_m
ID_s
ID_t
IDArtboard 11
IDArtboard 13
IDArtboard 5
IDArtboard 1
IDArtboard 6
IDArtboard 4
IDArtboard 3
IDArtboard 2

Art Director's Creative Sphere

Disclaimer these are creative outputs from Art Director (me). These are unofficial Nike products.

PromptsTshirt
PromptsThrophy
PromptsSocks
PromptsTooth
IDArtboard 7
PromptsTee
PromptsCar
IDArtboard 9
PromptsJacket
IDArtboard 8
PromptsFlag

© 2025 Kasper Nyman

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Selected clients: Salomon, Hoka, Under Armour, Nike, Adidas, New Balance, CamelBak, NBA, NFL, Premier League, EA Sports, Hennessy, Merrell, 7 Days Active, 66 North, and Mercedes.