Nike LeBron XXIII - Forever King
Presenting the Forever King brand identity for Nike Basketball and King James.
Nike came to Perimeter with an ask as big as the man himself, to design a brand built to honor LeBron’s 23rd signature shoe and endure long after it in a way that redefines the relationship between luxury and performance.
The stacked wordmark builds on LeBron’s existing Nike logo composition. The typographic system pairs serif and sans serif, balancing heritage and sport in equal measure. The crown icon is set within a circle to signal permanence, and even lives on the heel of the shoe itself.
Was a great experience working with so much All-Star talent, and to be the spearhead of the visual (art) direction.
Creative Direction and Strategy: We Are Perimeter
Art Direction: Kasper Nyman
Lead Design: Tyrsa Studio
Icon Design: Wolff Matt
Typography: Type Supply
Photos: Jordan Hemingway
Art Director's Creative Sphere
Disclaimer these are creative outputs from Art Director (me). These are unofficial Nike products.
