Newline
2018
Newline Halo Autumn Winter 2018 / Halo originates from Newline, founded in 1981 by Helge Petersen, a professional soldier in the The Danish Special Forces.With great experience from parachuting and running, he developed a unique brand focusing on innovative, functional products with a high degree of details and comfort.
High Altitude Low Opening
Concept / Art Direction / Design / Animation / Sound
Newline HALO was created in 2015 and is designed by Malkit Singh and Rasmus Storm. The brand is named after the parachute jump called "High Altitude Low Opening". The brand’s DNA is functionality and design within the 3 categories: Off-duty, Training and Uniform.
Crafting a story at the intersection of functionality and design.
The HALO design is rooted in the universe surrounding the Danish Special Forces. Especially the parachute department Aalborg Tactical Wing at Air Force Base Aalborg, where the parachutes are repaired and packed, has inspired the design and the choice of materials and colors.
Design within the structure of focus.
