Thirty years ago, Michael Jordan cemented his place in NBA All-Star history when he leapt from the free throw line during the 1988 Slam Dunk Contest.
He did this while wearing the now-iconic Air Jordan III White Cement. He added another layer to his legacy later that weekend by earning All-Star Game MVP honors in the Black Cement colorway. These performances left a lasting impact on All-Star Weekend, and this year Jordan Brand celebrates the evolution of the man from athlete to icon by officially placing the Jumpman on the chest of this year’s NBA All-Stars.
Role: Direction, Motion & Design
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