A personal project to test out the possibilities with the new sneaker rig I’ve built. With it, I’m able to make more advanced angles when shooting sneakers in live-action. The reason the Nike Air Force 1 is known as the Uptown is because back in the days sneakerheads would take the uptown subway line in New York to the stores where the shoes were sold.
Role: Direction, Concept, Edit, Camera, CGI and Sound Design.
+ Personal Project