The sneaker is a New Balance 997 Made in USA, drawing heavily on ’90s nostalgia. The typography and color palette of the “The Intelligent Choice” promo campaign is reminiscent of film posters for movies Home Alone and K9.
The main reason for this personal project, is a new firmware update to my EVA-1, that I needed to test out before future work. And also grabbed the opportunity to learn new things in 3D, to mix everything together.
Role: Direction, Concept, Edit, Camera, CGI, 3D and Sound.
+ Personal Project