No doubt that I'm a sneaker fan, spend great deal of time and money on them shoes. So course it was neat to be working closely with the great people at the American shoe brand New Balance, on this massive Instagram campaign. It is in an old school animation style, with stop motion videos. Three versions of the video was made feature the 1080 mens, 1080 women's and the Zante with the Fresh Foam tech. Roughly 815 versions was made one for each of NB's athletes to feature on their personal Instagram profile.